A Chinese PV manufacturer is celebrating after returning back into profit in the second quarter of 2013.
Alberto Cuter, sales director for Italy and for the emerging markets says the strategy of trading in the global economy is the secret.
"It's the first Chinese manufacturer to return to profit after the tough times that hit the global PV industry. The attention for new markets is a key factor for the Asian company. We have branches in over 10 countries and our modules have been used to build solar power plants in more than 40 countries."
"This strategy has allowed us now, and going forward with the business to be less dependent on changes and incentives in some countries, and allowing us to follow our trading partners in new areas, such as South Africa, where we are already becoming a major presence."
"In the short term, the main expectations are in Latin America and the African continent, and where we expect a strong development of these markets and investing significantly."
Mr Cuter also speaks out on the key issues affecting the industry, and especially the agreement signed between some Chinese manufacturers and European decision makers to impose a minimum price and ceiling on imports of Chinese products to the EU.
"It is an important step to let the market overcome the uncertainty of the last few months, and the feedback received so far are not very encouraging. Many believe the minimum price required is very high, especially in countries, such as Italy, in which there are no subsidies."
"The minimum price of Chinese products is not just about modules, but also wafers and cells. This is the reas
on why the new legislation involves a rise in prices of all products, even those Europeans using Chinese components."
"The net result could be many plants not being built, and failing to find a return on investments. We expect a slight drop in the small plants up to 50 kW, and a significant decrease of the big ones, especially in those countries in which there are no subsidies."
"Italy is one of the countries where the market situation is more complicated with price increases not matched by any subsidies, and an apparent lack of political will - to support the development of renewable energy."
Mr Cuter, added: "This is a real shame, because we were closer to grid parity, which would have meant the possibility of producing photovoltaic energy without the need of subsidies".
The sales manager at Jinko Solar also involved in the debate on the quality (see;http://www.pvcompare.net/en/partner/1094/Jinkosolar-Italia-srl) "Finally, we realize that quality is a primary aspect - he said -. In the past, many traders bought the modules based only on price, without taking into account the technical characteristics.
We often forget that the PV modules had to produce energy for at least 20 years. "
The final consumer through PVCompare.net can read up on the features and quality of the product."In the last period - concludes Cuter - we witnessed the Darwinian selection of operators. This upgrading process will proceed in the coming months. Only healthy companies can compete with the best products on the market. "
Please leave a comment and vote." It is the invitation of Jinko Solar, landed on PVCompare with its own company card .
The company's goal? Giving a voice to customers and make public the high level of acceptance of its products.
Pvcompare team